We absolutely love quality pure linen textiles and adore classic prints, so when Julie from Bedtonic approached us to style and shoot her stunning new Linen Ticking Stripe kid's sheet sets, of course we said "YESSSSSSS!".
The brief was to create beautiful and memorable imagery, for Bedtonic to use in their marketing - imagery which would hopefully stick in people's minds.
Given the old worldy Ticking Stripe Print, for this brief I wanted to create a contemporary, yet classic tone. A way to conjure up those sweet childhood memories in a modern setting, easily relatable in today's world.
As always, it was really important to me to create something that felt uncontrived, natural and crisp. I also wanted to create a slow and calm space - something we all crave in this fast paced world of ours - and a feeling which makes you want to curl up in that lovely linen. Most of all it was really important to capture the essence of the sheets themselves - their beautiful pattern and colour, the way the light plays on the fabric and the amazing texture and weight present in this quality of linen.
To help achieve this I combined different natural textures on the bed, chair and floor to develop a grounded and earthy setting, complimenting and showcasing the traditional style and natural qualities of linen.
I absolutely LOVE mustard and given the base colour palette of Navy + White in the linen, I knew mustard would be my next colour choice to compliment. Mustard has such a lovely old world quality and is still a very relevant and contemporary colour in today's trends, so it had the perfect vibe for this shoot. A few touches of soft pink complete the palette and further develop a soft, whimsical vibe.
This shoot was my first foray into the world of professional photography, with thanks to my beautiful sister Carrie Young Photography who lent me her camera and gave me a some much needed tips.
If you want help to create memorable and beautiful imagery for your product, please email me firstname.lastname@example.org I would love to hear more about your project.
For those interested in these beautiful sheets - they are gender neutral working beautifully in a boy's or girl's space, plus on a practical note, linen is an incredible fabric which keeps you warm in Winter and cool in Summer - the perfect cosy wrap around for your little one all year long. Head on over to Bedtonic to purchase a set of your own.
Styling & Photography: Tess Beagley
You can see more from our Minted Interiors Portfolio here.